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What is Express Email
Marketing? Express Email Marketing is an
online service that helps you connect with your customers, members and
contacts through permission-based mailing lists. Express Email
Marketing helps you build and maintain 100% permission-based mailing
lists, nurture customer relationships, and grow your business through
the scheduled delivery of email newsletters, announcements,
promotions, and other targeted email campaigns.
What is
permission-based mailing lists?
Permission-based mailing lists are e-mails that are only sent to
people who want it — in contrast to unsolicited email or spam. This
definition is typically expanded to mean that every person that you
send an email message to has given their direct permission for you to
do so.
Many people, and certainly email marketers, have
varying definitions of what exactly constitutes permission-based
email. Express Email Marketing defines permission-based mailing lists
as meaning that the recipient clearly and specifically granted
permission for you to send emails to them. The basic characteristic of
direct permission is that the recipient had to, at some point, opt in
and join your subscriber list. Express Email Marketing lets you create
an opt-in list by allowing you to create and place on the Internet a
sign-up form that subscribers can use to join your mailing list.
With Express Email Marketing, you can take the
concept of permission-based mailing lists one step further by enabling
a confirmed opt-in policy for building your subscriber list. Enabling
the confirmed opt-in option in Express Email Marketing automatically
sends each new subscriber a confirmation email message that they must
respond to in order to be included in the subscriber list. This policy
guards against the possibility that the new subscriber was added by a
third party without their knowledge or permission. The confirmation
email message contains a link that the subscriber must click in order
to confirm that they do in fact want their email address added to your
mailing list.
A confirmed opt-in policy is the strictest method
of maintaining permission-based mailing lists. However, requiring that
the new subscriber confirm their desire to join your list adds another
step to the process and may result in the loss of a portion of the new
subscribers who do not respond to the confirmation email message.
What do I have to do to comply with anti-spam legislation?
The Controlling the Assault of Non-Solicited
Pornography and Marketing Act of 2003 (Can-Spam Act) went into effect
January 1, 2004 and is the primary legislation governing spam. Click
for more information about the
Can-Spam Act of 2003.
We suggest you read the full text of this
important legislation and obtain more information from electronic
marketing organizations before engaging in email marketing.
In general, your responsibilities include:
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avoid providing false, misleading, or deceptive
Subject lines in your campaigns,
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do not provide a false or fraudulent company
name, Reply-To address, or physical address, and
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ensure that all members of your subscriber list
have given you direct or conspicuous consent to include them in your
subscriber list.
Does Express Email Marketing help me comply with anti-spam
legislation?
Express Email Marketing is designed to aid you in
complying with the new federal anti-spam legislation, however,
compliance is your responsibility. Only you can fully protect yourself
by ensuring your marketing practices don't violate this important
legislation.
Express Email Marketing helps aid compliance by:
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adding company name and address information to
mailing lists,
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providing Unsubscribe (opt-out mechanism) and
Report Spam Abuse links in mailing lists,
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prohibiting misleading header information,
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clearly identifying and validating the From
Address and source of the email, the subscriber and date of
subscription, and
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automatically removing subscribers upon request.
In addition to supporting anti-spam legislation,
Express Email Marketing also provides a spam analysis tool that looks
for words or phrases in your campaign that may be considered as spam
by some spam filtering products and email systems.
What is an Express
Email Marketing survey?
An Express Email Marketing survey is a Web page
containing a series of questions that you define. You can invite
individuals to participate in a survey in order to generate customer
feedback, marketing information, or just as a fun way for people to
interact.
The Express Email Marketing program collects and
processes the responses to surveys you create and the results are
available in the Response Analyzer under Survey Response.
Which
Express Email Marketing plan is right for me?
Express Email Marketing lets you choose the plan
that is right for you and your business. All plans are based on
volume, that is, the number of email messages you send each month. You
can create as many different campaigns as you like; your plan
determines how many email messages can be sent in a given month,
whether from a single campaign or several.
Choose from one of these plans:
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Basic: If you are just starting an email
marketing program and have a relatively small mailing list of
customers, we suggest you start off with the low volume plan that
that allows you to send up to 250 emails per year.
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Economy: If your mailing list is larger, or if
you plan on sending several campaigns in a given month, you may want
to consider our low-medium volume plan that offers 5,000 campaign
mailings per year.
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Deluxe: If your mailing list is well
established, or you run multiple mailing lists simultaneously, the
medium volume plan is for you. The plan offers a generous 10,000
mailings.
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Premium: For organizations that expect to send a
large volume of campaign mailings, we offer a plan that supports
25,000 mailings per year.
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